Don't know why it's called "arugula" but that's what it's called (I asked twice). It's effectively an overgrown Cinnamon-Toast-Crunch, and to make things more palatable, there's no tax at this place. So $0.99 is really what you pay. I like the idea that certain things you shouldn't have to pay for; you know, things like taxes, a refill on soda, and sex...